HARMAN's virtual trade fair presence during the CES, for example, as a supporting multiplier of the physical trade fair stands on site.

A virtual twin was created which, following the actual accreditation processes and attendance periods, was able to expand the trade fair program and its content to a much larger target group.

The metaverse already exists. Virtual shows and exhibitions, but also virtual POS are on the rise. The advantages are apparent. Elaborate event-related development processes, especially in the context of an event presence, literally cry out for a multiplier in order to significantly optimize the cost/benefit ratios. The integration of secondary and tertiary core target groups within a location-independent virtual presence simulation results in far-reaching synergy effects.

However, the most important thing is the underlying strategy, including a detailed customer journey from accreditation to follow-up.